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  • About
  • Downloads
  • Short Courses
  • Blog
    • Marketing
      • Marketing Framework
        • 1 Strategy
        • 2 Creative
        • 3 Deployment
        • 4 Promotion
        • 5 Lead Management
        • 6 Review & Reporting
    • Branding
      • Brand Is A Belief
      • Brand Is A Reputation
      • Brand Is An Accumulation
      • Brand Is A Narrative
      • Brand Is A Differentiation
    • Brand Position
      • Brand Personality Prism
      • Brand Personality
      • Brand Experience
      • Brand Relevance
      • Brand Separation
      • Brand Offer
      • Brand Narrative
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      • Leadership
      • Interpersonal Skills
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The Brand Strategy Your Business Desperately Needs

Every business wants more- more customers, more loyalty, more recognition, and more growth. But achieving “more” starts with one essential element that many businesses overlook:

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Your Brand’s Position Is Broken—Here’s How to Fix It (Fast)

If your brand isn’t generating the sales, loyalty, or recognition you expected, the problem may not be your product or service—it’s likely your brand position.

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The Role of “Facets” in Increasing a Brand’s Value

A gem’s brilliance, beauty, and value are directly tied to its facets—the flat surfaces that are precisely cut into its surface. These facets are not

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The Brand Personality Prism: 6 Steps to Market Leadership

In business, resting on past success is a risky game. What got you here won’t keep you here. Markets evolve, customer preferences shift, and competitors

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In the Face of Competitive Pressure, Brands Imitate

Competition is fierce. When faced with the pressure to grow, capture market share, or stay relevant, many brands make the same mistake: they start imitating

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Your Brand Position Is Broken: The Personality Prism Can Fix It

If you’ve been struggling to grow your brand, connect with your audience, or stand out in your market, the problem may not be your product,

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What Does Brand Position Really Mean? (And Why Should You Care?)

In today’s crowded marketplace, where competitors are just a click away, standing out isn’t just an advantage—it’s a necessity. But how do you ensure that

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